Creating a landing page
A landing page is a great way to drive traffic, build your brand and collect applicants. A good landing page will do its job by convincing a potential participant that it’s worth it to provide personal details in return in exchange for whatever you have to offer. Landing pages can be found through a general search or via your company website, increasing the likelihood that a potential individual will end up there.
The structure of the landing page should be as follows:
Zero-in on the offer, not the company: Since they are tied to something specific, your landing pages have a better chance of capturing attention for a longer period of time. The landing page should not be used to give a detailed history about the company but instead be served as a separate function, yet still be an extension of your brand.
Focused and free of distractions: The content on your landing page should have the end goal of getting the user what they want while completing the registration process.
The forms are not intimidating: Lengthy forms can be daunting to visitors and may encourage them to move on, rather than take advantage of whatever opportunity you are offering. If you simply can’t shorten your form, break it into steps, and let the user see exactly where they are in the process. For example, listing their name and address may be step one of four.
They collect specific information about your prospective customers: Speaking of specific audiences, even if you draw the right crowd, they can’t be converted if you don’t collect the right information. The collection of demographic data should include more than simply a name and email address. It should also give you some idea of why a person clicked and what their long-term connection to your company might be.
They provide a thank you: Your landing page should always be followed up with a thank you. This is not only polite but assures the participant that they have completed the registration process.
Job Posting
An option is by posing on LinkedIn Jobs. Check the link below on how to do so!
Post a Job on LinkedIn | LinkedIn Help
Participants application process
Suggestion for stages in the application process
Stage 1 - Interest registration + screening