A mentors responsibilities will include:

• Taking part in an intern’s application, screening, and interview process
• Conducting intern orientation
• Developing learning goals
• Meeting with an intern regularly to evaluate performance and if needs/goals are being met
• assessing the internship program’s success

In addition, a mentor may assist with transition into this new learning environment. This is done by answering general questions related to personal and professional growth, and sharing career knowledge leading to networking in the field.

Leveraging your network

By using your connections across the industry and find volunteers willing to help for the cause, this will be very helpful.

Importance of a social media strategy

With the introduction of social media networks, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this.

Mobile, social and the underlying technology have combined to provide an environment in which people can access, use and share information on their terms. This is why you need a strategy. Deciding how to connect with a customer is not a tactical decision, it requires strategic thinking. Social needs to align with the other communication channels so its role is defined and understood, and there are processes and tools in place to cope with demand.

According to Social Media Examiner, 97% of small businesses use social media to attract new customers. But, 85% of business owners are not sure what social media tools to use. This demonstrates a huge potential for social media marketing to increase awareness but a lack of understanding on how to achieve those results.

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